Work

Silicon Valley BizJornals Feature Women Who Own Silicon Valley Score TheWMarketPlace

While building Pretty Pokets I had to research and reach out to tons of news outlets both print and digital. I had to come up with interesting subject lines and body to capture the editors attention. It took sometime but thankfully we got multiple websites covering Pretty Pokets. USA Today Article in collaboration with Intuit Quickbooks Gift Guide on Buzzfeed Fun fact: We did not know Pretty Pokets was featured till one of our fans pointed us to it. It was a great win

I spent 10 wonderful years as a hardware engineer at Intel. In 2014, I took those years of work at Intel and mentored a young girl's team for Tech Challenge. During the mentoring process I rediscovered my passion for the design process, technology, and functional design. I felt my creativity reignited. It was also around the time I struggled with being a new mom on the go. I lived in the vibrant Bay Area and motherhood didn't slow me down, but my diaper bags did! I wanted to

In the process of building pretty pokets, I had to learn how to setup campaigns and run the ads on different platforms like Google, Facebook, Pinterest, Reddit, youtube, Amazon etc. Google Ads For my brand Pretty Pokets Google Ads worked the best and brought in more sales. Pinterest Ads Pinterest Ads brought traffic to the website. Instagram/Facebook Ads Facebook and Instagram ads brought more traffic to the website. Instagram/Facebook Ads

Email Campaigns and Flows Below are some of the Email marketing projects that I worked on. As a part of the email marketing campaign, I launched FLOWS and EMAIL CAMPAIGNS. The tool that I used for Email marketing was Klaviyo. Some of the FLOWS that I implemented were as below Welcome Series -Content included Introducing the brand, Offering a coupon, and also a reminder of the expiration of the coupon Abandoned Cart Reminder - High-Value Cart vs. Low-Value Cart - Implemented

I created short videos and reels using Canva.

Capability Statements and other marketing materials.

Putting yourself out there is not easy. Building a business made me do things which otherwise I would not be doing them. I was pushed out of my comfort zone. I was made to overcome my fears. I went around carrying my stuff to different cities and meeting different people. it was lonely, challenging but rewarding at the end of each event. I Below are some pictures of the different trades hows I went to representing Pretty Pokets.

My Presentations about starting a business, building Pretty Pokets, and other slides.